How to create and sell unforgettable experiences - a special two-part episode of Chris Collins Unleashed.

We sit down with friend and CEO of Bluefish, a personal concierge service for VIPs and Executives, Steve Sims.

In this first episode, Steve unravels some of his secrets of how to create and sell unforgettable experiences.

Amongst the mind-blowing stories of setting up a dinner in the Accademia Museum of Florence, under the statue of David and being serenaded by Andrea Bocelli, Steve discusses his essential tools for building a business where the experience is the commodity. Key to his success are ideas such as under-promise over-deliver, the challenge of self-marketing, letting others add credibility and the strategies to build and have access to a super exclusive network.

Steve's book, Bluefishing: The Art of Making Things Happen, is available now!

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Part two will be out on Thursday!