BFS 098: Kevin Rogers | How to Charge For Your Time & Get Paid What You're Worth

Wed Dec 02 2015 (41:45)


Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. Entrepreneurs and business owners all over the world have used Kevin’s techniques to skyrocket their profits and grow their businesses at record pace.


In this episode:

  • You can only be plugged-in to so much stuff
  • Why we care who Jimmy Fallon’s 3rd cousin is
  • Have a specific purpose when going online
  • Learn some parallels between stand-up comedy and entrepreneurship
  • Hear how Chris Rock inspired Kevin
  • Have faith that the experience you are going through now, is setting you up for later
  • When you can make an audience laugh, it is an unfair advantage
  • Learn the critical components of entrepreneurship
  • Hear an effective tool to help with the “head-trash”
  • Hear a story about Dan Kennedy that will open your eyes about knowing the value of your services
  • Learn a strategy on how to get the clients you seek
  • Learn a sales technique that will help you close more money
  • Hear the 60-second sales formula
  • Learn the joke formula that will help you write better copy
  • How a 50 page book created a problem that once solved, proved to be extremely lucrative
  • Why Kevin was inspired by “talking with copywriters around the bar” to create that type of community offline
  • Hear Tim mistake Kevin with another copywriter



Copy Chief

60 Second Sales Hook