BFS 050: Rob Kosberg | How Writing a Book Will Change Your Business

Wed Jul 29 2015 (32:53)

BFS 050: Rob Kosberg | How Writing a Book Will Change Your Business

Rob Kosberg is a #1 best selling author, founder of www.BestSellerPublishing.org and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal.

 

Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted.

 

Through his trademarked Publish. Promote. Profit. (TM) program Rob helps his clients to create their own professional, best selling book (guaranteed) and then teaches them how to use that book to grow their income via speaking engagements, free publicity and lead generation strategies.

 

Rob used his own best selling book and these strategies to build his last company to over $1,000,000 in income in less than 15 months.

 

Rob is passionate about helping small businesses reach their target audience via cutting edge marketing.

 

A book has really become the new business card. Rob Kosberg has created a way for authors to not only write that book, but to market the finished product in a way that will make you the hunted, instead of a hunter.

 

Rob’s sage advice - If you can find a way to serve a community, and there is a market for it, and you are passionate about it, you can be an entrepreneur.

In this episode:

 

  • Find out who needs to write a book to help their business

  • How closing his business was a massive blessing

  • Learn Rob’s pathway to success

  • How skills from one business transfer to another

  • Finding the right Mastermind group is worth its weight in gold

  • Hear why accountability will help you reach your goals

  • Get a basic overview of Publish. Promote. Profit

  • Once your book is published - that’s when the work really starts

  • Make sure you are writing the correct book

  • Learn how an environmental scientist went from a virtual unknown to a rockstar in his industry in 15 months

 

Resources:

Malcolm Gladwell - Blink and Tipping Point

Rob on Twitter

Rob Kosberg’s Website