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Beetle Moment Marketing Podcast

Voice marketing and more. Start the clock on your beetle moment.

Insights on the latest in marketing and voice technology. Listen to grow your brand or your brain. Answering to no one, always raw. Start the clock on your beetle moment... now!
Latest Episode2019-3-18

032 - Simple Works: Voice Marketing for Brands with Michelle Excell

My SXSW interview with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space.


Show notes and timestamps:


What is an Antipodean?

01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?


02:25 Brands are interested invoice but unsure where to start


02:40 Some agencies are jumping in head first

 

04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers


04:50 Consider voice or AI within chat bots or retail where people will spend more time


5.08 Find contextual places where customers really interact


05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?

2019-3-18

032 - Simple Works: Voice Marketing for Brands with Michelle Excell

Brands, Voice AI, and AR/VR from The Antipodean
2019-1-29

029 - Amazon Alexa In-Skill Purchasing Gets Upsell

Ecommerce - Voice Marketing Update
2019-1-7

027 - How to Make the Voice Assistant Like Your Brand

Ecommerce Ranking in the Future
2018-12-31

026 - Marketing in 2019 and Beyond

Social Media and Voice First