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BEFULFILLED

The Real Stories Behind Success

We live in a culture where everything is predicated on success. But what is success… that’s the big question. Is it measurable? Can you obtain it? Can you dream it? Tony Grebmeier is on a quest to redefine how we view su... More
Latest Episode
2019-10-13

The Gift of Giving - John Ruhlin

Season 4, Ep. 1

"After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes. 1.5 million. Not only was he gifting knives but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways. Simple but powerful things like focusing your care on the executive’s spouse, the assistant, and kids.

Ruhlin Group started in 2000 and quickly broadened gifting options and strategies, but many of the original principles never changed. Knowing how and when to give gifts is just as important as what to gift. These “minor” details and expert knowledge have been tested and proven over a decade to bring a guaranteed “wow” to any industry from financial services to manufacturing widgets.

Today John and his team have created gift packages for some of the largest companies and pro sports teams in the world, but their mission and heart is to serve and take relationships for mid-sized, privately owned businesses to a new level using their Proven Process."


Outline of This Episode:

  • [0:49] Tony introduces his guest, John Ruhlin
  • [1:12] His definition of success
  • [2:30] Cliff Notes version of growing up
  • [11:11] Knives as a relationship building tool
  • [13:35] Appreciate your inner circle
  • [16:55] Too many people hold back their generosity instead of asking "How much could I do?"
  • [19:33] Invest in gifts, they are your best marketing
  • [23:30] Quick break
  • [20:03] 19 years worth of what we've sent our big clients
  • [29:15] Active fatherhood & making investments at home
  • [35:51] Fulfillment Round
  • [36:12] Final thoughts with John Ruhlin


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2019-10-13

The Gift of Giving - John Ruhlin

Season 4, Ep. 1

"After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes. 1.5 million. Not only was he gifting knives but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways. Simple but powerful things like focusing your care on the executive’s spouse, the assistant, and kids.

Ruhlin Group started in 2000 and quickly broadened gifting options and strategies, but many of the original principles never changed. Knowing how and when to give gifts is just as important as what to gift. These “minor” details and expert knowledge have been tested and proven over a decade to bring a guaranteed “wow” to any industry from financial services to manufacturing widgets.

Today John and his team have created gift packages for some of the largest companies and pro sports teams in the world, but their mission and heart is to serve and take relationships for mid-sized, privately owned businesses to a new level using their Proven Process."


Outline of This Episode:

  • [0:49] Tony introduces his guest, John Ruhlin
  • [1:12] His definition of success
  • [2:30] Cliff Notes version of growing up
  • [11:11] Knives as a relationship building tool
  • [13:35] Appreciate your inner circle
  • [16:55] Too many people hold back their generosity instead of asking "How much could I do?"
  • [19:33] Invest in gifts, they are your best marketing
  • [23:30] Quick break
  • [20:03] 19 years worth of what we've sent our big clients
  • [29:15] Active fatherhood & making investments at home
  • [35:51] Fulfillment Round
  • [36:12] Final thoughts with John Ruhlin


Resources & People Mentioned:


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2019-9-29

The Freedom To Be Yourself - Erin Pheil

Season 3, Ep. 89
2019-9-22

From Prison To Prosperity - Erik Salzenstein

Season 3, Ep. 88

From Prison To Prosperity 



Erik’s journey is something incredibly special and signifies in such a powerful way the process and possibility of change. He struggled and battled with drug addiction, anxiety and greed. His life spiraled out of control and he found himself in a courtroom facing some serious time. Erik was sentenced to 4 years in prison and made a decision to do whatever it was going to take to transform his life. He spent his time relentlessly pursuing and studying personal development. He spent his time, day and night changing, tweaking and re-wiring himself to match the future self he wanted to create. 


As he started to create these changes down to the way he was physically walking, he had a desire to share this with others. He started speaking from stage and was even published in a local newspaper while incarcerated for a speech contest against 2 other prisons. He started coaching, running workshops and mastermind groups for the other inmates in hopes that they too would make a decision to change.


He realized some key components that allowed such incredible change and developed his 4 step process of transformation using the acronym R.O.C.K. Since getting out he’s made it his mission to share his story and help people create the ROCK solid foundation they need to change and create higher levels of achievement.


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2019-9-15

Reaching Out To The Perfect People - Brian Kurtz

Season 3, Ep. 87

What is the best way to reach the right people? There are so many forms of marketing today how do you know that you're using the right method or reaching the right people? It can be difficult to know....Unless, you are today's guest. On this episode of BEFULFILLED, you’ll hear from direct marketer and author, Brian Kurtz as he shares how he built a prolific direct marketing career. He is maybe the top living expert on learning about audiences, demographics and database marketing, and was inducted into the DMA Circulation Hall of Fame in the year 2000. Brian tells us about how he built his amazing career and how to over-deliver in direct response marketing. To hear more about Brian’s approach, listen to this episode!



Never Meet A Medium You Don't Like


There's power in experience and volume. Today's guest on the BEFULFILLED podcast, Brian Kurtz, has both of those components of power in his career. Brian has overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years! He has have been able to market and sell newsletters and books via direct response television (infomercials), using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three year period. And since he's never met a medium he didn’t like, he's learned the ins and outs of every possible medium where direct marketing lives and thrives. Today, he tells us how he built this prolific career as a powerhouse in direct marketing.


Outline of This Episode:

  • [0:49] Tony introduces his guests, Brian Kurtz
  • [2:34] His definition of success
  • [6:54] How his career began
  • [10:55] What excited him about direct response
  • [10:50] Make your own opportunity
  • [13:48] The RFM Rule
  • [22:55] Quick break
  • [30:20] Second passions
  • [35:08] You've got to start somewhere
  • [44:01] Watch for the gap
  • [46:00] The fulfillment round
  • [53:52] Final thoughts with Brian Kurtz


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2019-9-8

King of the Stage - Devon Brown

Season 3, Ep. 86

Can you invent a career? Do you really need to fit in a certain job title to make money? On this episode of BEFULFILLED, you’ll hear from innovator Devon Brown. Devon is an expert at bringing joy and energy to people from stage. He has edu-tained thousands of men and women from the stage. That's not all though! He's also an online tool creator and all around entrepreneur. In this conversation with Tony, Devon opens up about his definition of success, what led him to create all new careers and challenges he has faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Devon!


Success Through Service


Are you making people happy? Not just a smile here and there but energizing them, solving problems for them, making their lives easier? Often it can seem like happiness and success are reserved for those who lucked out or are fortunate. This guest, Devon Brown proves your own success and happiness comes from serving others first. As Devon built his careers and companies, he learned that his natural ability to entertain and educate would be the root of all of his servant leadership. Are you practicing servant leadership? Hear more on this powerful episode of BEFULFILLED!


Outline of This Episode:

  • [0:45] Tony introduces his guests, Devon Brown
  • [1:50] His definition of success
  • [4:28] How his career began
  • [8:45] The 10 million dollar question
  • [10:50] Make your own opportunity
  • [13:40] Affiliate marketing
  • [16:30] Teaching newbies
  • [20:36] Quick break
  • [25:14] Persistence
  • [28:58] Learning to dance
  • [29:30] The fulfillment round
  • [38:48] Final thoughts with Devon Brown


Resources & People Mentioned:


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