Content Matters for Associations - Ed Rigsbee
Warning: This episode is jam packed full of work. Work you can do to work with associations and grow their business with associations. If you're looking for a silver bullet, please do NOT listen to this episode.
Now I talk to a lot of people want to do business with associations, as a speaker, as a service provider, as someone who can add value to chambers of commerce and industry associations. When I think about association marketing, there is only 1 person who comes to mind - Ed Rigsbee. Ed is a master at creating content and marketing to associations in ways nobody else is. And in this conversation, Ed shares many of his insights, free of charge, just like he does with associations. If you've been wanting to break into the association market, listen to this episode and take good notes!
Ed Rigsbee is an expert on Member ROI & an early author on alliance development, Ed is the ROI Guy. He is one of only a few people around the globe to hold both the Certified Speaking Professional (CSP) credential from NSA & the Certified Association Executive (CAE) credential from ASAE. He is the author of, "The ROI of Membership-Today's Missing Link for Explosive Growth," "PartnerShift," "The Art of Partnering," "Developing Strategic Alliances" & “Kids, Parents & Soccer.” He has well over 2,500 print published articles. Check out his article bank. Best deal and quantity discount information on his newest book at http://rigsbee.com/the-roi-of-membership/ Ed consults in the non-profit and for-profit sectors, helping organizations to grow through his Member-ROI-Centric and/or 7-Step Alliance Development program methodologies. Ed has been called the “dynamite that unblocks the logjams” by association executive directors.
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