Scott Monty - On Marketing, Sherlock and Podcasting

Thu Dec 15 2016 (36:21)

Scott Monty and I first "met" as a contributors to The Age of Conversation series in which hundreds of bloggers wrote a page or two about marketing, compiled it into a book, and gave the proceeds to charity, many years ago. In 2015, Scott and I got to solidify our friendship by meeting at a Social Media Club event in Dallas. In between, Scott worked with Ford to take them from recession to relevance with some of the most interesting marketing that moved the needle. 

Scott is also a man who can rock a bow tie. Seriously well. When I think of Scott, I think of that signature bow tie, which is his logo now as well as how he dresses. Super cool!

In this conversation, we talk about all of Scott's passions: marketing, Sherlock Holmes (he runs the I Hear of Sherlock Everywhere website and podcast), and podcasting. The time went too fast for us, and I know it will for you too.

More about Scott and connect with him

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has a another decade and a half of experience in communications and marketing agencies. Scott's clients have included Walmart, IBM, Reebok, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He most recently ran Scott Monty Strategies. He is a board member of the American Marketing Association and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and edits and produces the widely acclaimed weekly newsletter and podcast The Full Monty.