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Healthcare Rap

Changing the status quo in healthcare marketing & tech

We can’t keep marketing healthcare in the same way. Each week the flavorful duo of #digitalhealth influencer and rapper Jared Johnson, together with industry veteran Peter Balistrieri, challenges the status quo of health... More
Latest Episode
2019-10-15

79 – MARKETING: Being Chosen, Not Just Found

Season 2, Ep. 79

In a noisy world, the only way to win isn’t to add to it, it’s to disrupt it. Larry Bailin, best-selling marketing author, gives a preview of his keynote at the upcoming Health Care Internet Conference November 4-6, 2019. Marketing in the Age of Assistance requires not just skills to be found, but to be chosen, which forces healthcare marketers to push the envelope and disrupt themselves. All that, plus how the crowd reacts to a Jersey boy and how to find yourself in elite company.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-15

79 – MARKETING: Being Chosen, Not Just Found

Season 2, Ep. 79

In a noisy world, the only way to win isn’t to add to it, it’s to disrupt it. Larry Bailin, best-selling marketing author, gives a preview of his keynote at the upcoming Health Care Internet Conference November 4-6, 2019. Marketing in the Age of Assistance requires not just skills to be found, but to be chosen, which forces healthcare marketers to push the envelope and disrupt themselves. All that, plus how the crowd reacts to a Jersey boy and how to find yourself in elite company.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-8

78 – VOICE SEARCH: What do Healthcare Consumers Want?

Season 2, Ep. 78

“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcare consumers want from voice. Ahava Leibtag, president of Aha Media Group, discusses the current state of voice search and what to do today to prepare for tomorrow. All that, plus the dangers of demographic segmenting and flying before we crawl.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-1

77 – SEO: Where Did the Real Estate Go?

Season 2, Ep. 77

One reason SEO remains a challenge is the shrinking SERP real estate. Rebecca Gill, founder and president of Web Savvy Marketing, drops by to shed light on how to succeed with unique opportunities for medical providers and organizations even as Google’s knowledge graph gives more competition. All that, plus the 3 focus areas for today’s search strategy and the lovely summertime weather in northern Michigan.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-9-11

74 – DIGITAL EMPATHY: How Can It Help Healthcare?

Season 2, Ep. 74

Pager-wearing Millennial speaker Brian Fanzo is giving a keynote presentation at the Health Care Internet Conference (HCIC) in November on digital empathy. This week, Brian gives us a preview of how to build and scale trust on behalf of healthcare organizations. Hint: It doesn’t come by hiding from technology, or by marketing more. All that, plus what Brian hopes attendees will walk away with from his session.

2019-9-3

73 – FROM PROVIDER TO AGENCY: How Does Digital Look Different?

Season 2, Ep. 73

Andy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make better choices. All that, plus a classic X Files reference, moving out of Mom’s house, and the good ol’ days of radio.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!