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Healthcare Rap

Changing the status quo in healthcare marketing & tech

We can’t keep marketing healthcare in the same way. Each week the flavorful duo of #digitalhealth influencer and rapper Jared Johnson, together with industry veteran Peter Balistrieri, challenges the status quo of health... More
Latest Episode
2019-12-11

87 – DIGITAL ACCESS: Are You Prioritizing Convenience?

Season 2, Ep. 87

Chris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducing friction and clicks. Changing any digital user experience is not simple, but strategy starts with having the right people at the table.

Register for Chris' webinar on December 17.

Thanks to XpressdocsUltera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

2019-12-11

87 – DIGITAL ACCESS: Are You Prioritizing Convenience?

Season 2, Ep. 87

Chris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducing friction and clicks. Changing any digital user experience is not simple, but strategy starts with having the right people at the table.

Register for Chris' webinar on December 17.

Thanks to XpressdocsUltera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

2019-11-19

84 – ONLINE REPUTATION: What Does The Latest Data Tell Us?

Season 2, Ep. 84

Consumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd annual report on how consumers choose providers. Aaron Clifford, Senior Vice President of Marketing for Binary Fountain, shares the report’s key findings and surprises from the data, along with a look to the future of where to focus to make it easier. All that, plus where to go from here.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-11-12

83 – DATA: What Happens When AI & Healthcare Literacy Collide?

Season 2, Ep. 83

Why do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill, Director of Client AI/Ops for SymphonyRM, joins the exclusive Repeat Guests Club and returns to discuss the concept of hospitals commoditizing their inputs when it comes to healthcare literacy. Hospitals stand to benefit when at-risk consumers know how to manage their health, so it’s worth the time to learn how to do cool new things with healthcare data.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-11-5

82 – JOURNEY MAPS: How Far Have They Come?

Season 2, Ep. 82

Steve Koch, managing director for Cast & Hue, answers common questions from hospitals and health systems about journey mapping and experience design. From the how and when, to which teams are involved, Steve shares the evolution of customer journey mapping and the direct business impact in healthcare. Journey mapping will always shatter some expectations when they involve getting real feedback from real patients. All that, plus getting buy-in and our inability to set aside our biases.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-29

81 – EXPERIENCE: What Makes a Strong Hospital Brand?

Season 2, Ep. 81

What started as a question from Geisinger’s Jeff Bean on LinkedIn inspires a vibrant discussion between Jared and Peter about how health systems create strong brands. Practically every aspect of the healthcare consumer’s journey can be improved, which means even reducing one friction point can do wonders. All that, plus World Series predictions and Peter keeping it real for the first time.  

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!