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Healthcare Rap

Changing the status quo in healthcare marketing & tech

Welcome to the Healthcare Rap, where we are ushering in the future of healthcare and we check yesterday's thinking at the door. Where we are challenging assumptions about marketing and technology, and the status quo no l... More
Latest Episode
2019-4-18

53 – Transformation: How Do We Get There?

Season 2, Ep. 53

Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji, co-author of the new book Making the Healthcare Shift, breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an inside look at launching his book and a shout out to little moments that make a big difference.

A very special thanks to Xpressdocs for helping us spread the awesome, word!

2019-4-18

53 – Transformation: How Do We Get There?

Season 2, Ep. 53

Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji, co-author of the new book Making the Healthcare Shift, breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an inside look at launching his book and a shout out to little moments that make a big difference.

A very special thanks to Xpressdocs for helping us spread the awesome, word!

2019-4-9

51 – Our Podcastiversary: How Has Marketing Changed?

Season 2, Ep. 51

Happy podcastiversary! Superfan and creative wizard Shawn McGowan joins Jared and Peter to look at how much has changed since the podcast launched a year ago. From Tesla’s on fire to drinking the Hader-ade, their free-flow conversation is nimble and informative — just like we need to be as marketing and communications professionals. All that, plus the Apple credit card, agency hiring patterns, the gig economy, and the difference between omnichannel and omnipresent.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

2019-4-5

50 – Will B2B Always Be Boring?

Season 1, Ep. 50

Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.

Thanks to Xpressdocs for helping us spread the awesome, yo!

2019-3-27

49 – How Is Voice Search Turning the World Upside Down?

Season 1, Ep. 49

Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s luggage and Spotify’s podcast acquisition.

Thanks to Xpressdocs for helping us spread the awesome, yo!

2019-3-19

48 – Are We Forgetting Soft Skills Online?

Season 1, Ep. 48

Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand experience, immortal advice from Dale Carnegie, and the app that sings your texts.

Thanks to Xpressdocs for helping us spread the awesome, yo!