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Healthcare Rap

Changing the status quo in healthcare marketing & tech

We can’t keep marketing healthcare in the same way. Each week the flavorful duo of #digitalhealth influencer and rapper Jared Johnson, together with industry veteran Peter Balistrieri, challenges the status quo of health... More
Latest Episode
2019-11-12

83 – DATA: What Happens When AI & Healthcare Literacy Collide?

Season 2, Ep. 83

Why do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill, Director of Client AI/Ops for SymphonyRM, joins the exclusive Repeat Guests Club and returns to discuss the concept of hospitals commoditizing their inputs when it comes to healthcare literacy. Hospitals stand to benefit when at-risk consumers know how to manage their health, so it’s worth the time to learn how to do cool new things with healthcare data.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-11-12

83 – DATA: What Happens When AI & Healthcare Literacy Collide?

Season 2, Ep. 83

Why do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill, Director of Client AI/Ops for SymphonyRM, joins the exclusive Repeat Guests Club and returns to discuss the concept of hospitals commoditizing their inputs when it comes to healthcare literacy. Hospitals stand to benefit when at-risk consumers know how to manage their health, so it’s worth the time to learn how to do cool new things with healthcare data.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-11-5

82 – JOURNEY MAPS: How Far Have They Come?

Season 2, Ep. 82

Steve Koch, managing director for Cast & Hue, answers common questions from hospitals and health systems about journey mapping and experience design. From the how and when, to which teams are involved, Steve shares the evolution of customer journey mapping and the direct business impact in healthcare. Journey mapping will always shatter some expectations when they involve getting real feedback from real patients. All that, plus getting buy-in and our inability to set aside our biases.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-29

81 – EXPERIENCE: What Makes a Strong Hospital Brand?

Season 2, Ep. 81

What started as a question from Geisinger’s Jeff Bean on LinkedIn inspires a vibrant discussion between Jared and Peter about how health systems create strong brands. Practically every aspect of the healthcare consumer’s journey can be improved, which means even reducing one friction point can do wonders. All that, plus World Series predictions and Peter keeping it real for the first time.  

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-22

80 – SEM: What’s the State of the State?

Season 2, Ep. 80

Just like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). Jeff Steblea, director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, plus how to handle Google’s recent elimination of ad position and what has replaced it.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-15

79 – MARKETING: Being Chosen, Not Just Found

Season 2, Ep. 79

In a noisy world, the only way to win isn’t to add to it, it’s to disrupt it. Larry Bailin, best-selling marketing author, gives a preview of his keynote at the upcoming Health Care Internet Conference November 4-6, 2019. Marketing in the Age of Assistance requires not just skills to be found, but to be chosen, which forces healthcare marketers to push the envelope and disrupt themselves. All that, plus how the crowd reacts to a Jersey boy and how to find yourself in elite company.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-8

78 – VOICE SEARCH: What do Healthcare Consumers Want?

Season 2, Ep. 78

“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcare consumers want from voice. Ahava Leibtag, president of Aha Media Group, discusses the current state of voice search and what to do today to prepare for tomorrow. All that, plus the dangers of demographic segmenting and flying before we crawl.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-10-1

77 – SEO: Where Did the Real Estate Go?

Season 2, Ep. 77

One reason SEO remains a challenge is the shrinking SERP real estate. Rebecca Gill, founder and president of Web Savvy Marketing, drops by to shed light on how to succeed with unique opportunities for medical providers and organizations even as Google’s knowledge graph gives more competition. All that, plus the 3 focus areas for today’s search strategy and the lovely summertime weather in northern Michigan.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!