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Healthcare Rap

Changing the status quo in healthcare marketing & tech

Welcome to the Healthcare Rap, where we are ushering in the future of healthcare and we check yesterday's thinking at the door. Where we are challenging assumptions about marketing and technology, and the status quo no l... More
Latest Episode
2019-5-21

58 – DIGITAL MARKETING: What’s Trending?

Season 2, Ep. 58

Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-5-21

58 – DIGITAL MARKETING: What’s Trending?

Season 2, Ep. 58

Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-5-14

57 – EMERGING TECH: Where Do We Meet Consumers?

Season 2, Ep. 57

When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All that plus tin foil hats, what's coming at HMPS, and the race to relevance that’s now a marathon.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

2019-4-30

55 – HITMC: How are B2B and B2C Marketing Converging?

Season 2, Ep. 55

John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment where we keep it real.

Thanks to Xpressdocs for helping us spread the awesome, yo!

2019-4-23

54 – AI: How Do We Get Past the Buzzwords?

Season 2, Ep. 54

Is artificial intelligence really a distant sci-fi concern like it’s often portrayed, or is there a realistic starting point for healthcare organizations to begin evaluating data products today? Chris Hemphill, Director of Client AI at SymphonyRM, describes how the ability of businesses to survive will depend on how they make high-quality decisions based on AI. All that, plus Lost Einsteins, Two Minute Papers, and 18,000 tables.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

2019-4-18

53 – Transformation: How Do We Get There?

Season 2, Ep. 53

Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji, co-author of the new book Making the Healthcare Shift, breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an inside look at launching his book and a shout out to little moments that make a big difference.

A very special thanks to Xpressdocs for helping us spread the awesome, word!