1 - Is Healthcare Marketing Dead?

Mon Apr 02 2018 (22:42)

Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement.

Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap closed to make this "The End of Hospital Marketing" as Chris Bevolo claims in his newest book? The boys discuss these and other topics and then add a little freestyle love at the end.