2 - What is the Marketer's Job?
Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare organizations. In this week’s episode, Jared and Peter explore how marketers are expected to the best in class … in every class!
It starts with learning to be comfortable being uncomfortable, because a marketer’s role will keep changing. To close out, the boys’ freestyle segment looks at a couple points of view that marketers typically avoid.