26 - How Do You Crack the Code of Consumer Behavior?

Thu Oct 18 2018 (35:08)

When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references.

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