3 - Do Marketers Really Need Data?

Tue Apr 17 2018 (23:55)

Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!

 

Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.