4 - What Are We Marketing in Healthcare?
Jared and Peter are on a quest to change the messaging of healthcare advertising, starting by eradicating the word "multidisciplinary" from existence! Now that we have been marketing directly to patients for many years, what should we be telling them? We have more complicated messages than ever, with more limited space and time to reach anyone. Is it progress, or a recipe for frustration? What are the keys? And what does Apple's announcement of opening primary care clinics have to do with anything? Join the rap and find out!