Share

cover art for Profits Over Gross Income

Inner Dominatrix

Profits Over Gross Income

Brace yourselves. This week "Dare to Be Dana" and her guest "Mission Impossible Cat" action all over everything to do with "Cat"-apulting your business into the dynamic profit explosion you are striving for. These real and raw bad asses breakdown the key components that most of us fail to execute when marketing ourselves. Developing a focused strategy that authentically embraces your strengths and actually repels people who are not your ideal clients may be somewhat terrifying but is critical to conversion success. Hold on to your bad asses, this is going to be good...

More episodes

View all episodes

  • SNEAK PEEK - Inner Dominatrix' Guide to Becoming a Badass in Business

    21:10
    For some, business is a means to an end. And then there are the wild and crazy people like me - the ones who dive into business as if it were an extreme sport. I use business as a way to grow and expand as a human being with each new challenge. Each new level of success I have achieved has required me to dig deeper and show up more authentically.I love to bring my dedication to my spiritual growth and consciousness into all that I do, from Kink to Business. Blending all of my passions into one book has not been an easy task. I hope that you make use of the tools presented in this book to expand who you are personally, professionally and spiritually so that you can really step into Being a Badass in Business. 
  • 127. A Good Enough Debate

    35:53
    This episode is a lot of things – smart, funny, thought-provoking and the last Dana podcast ever why didn’t anyone tell me agh! - but it is hardly a debate. Guest Jessica Pettitt would say that it’s good enough as a debate as the end result was an amazing conversation between two brilliant ladies who got their points across.  Never mind they keep agreeing with each other on every topic. Just sit back and enjoy the wonderful ride that is this last podcast episode. And thanks, Dana, for two wonderful years of episodes! I can’t wait to see your next evolution :)
  • 126. Content That Converts

    34:54
    This week Dana brings us content strategist Leigh Fowler. This lady’s mission in life is to help people develop strategies so that we can easily and powerfully share the magic we have inside ourselves with the world. She will share with us the “8 C’s of Content That Converts”, and what the “Triple V Factor” can really do to kickstart your message. Leigh wants us all to be able to create “content that converts, that positions you as the expert, that gives people results and helps them understand how they can work with you.” That sounds pretty Badass. Sign me up!
  • 125. The Other Fifteen Percent

    09:44
    Inclusivity is being embraced today as never before.  But in business, is it always smart to assume that 100% of the people you interact with are trying their best and acting in your best interest? Your Inner Dominatrix says no. Dana explains the pitfalls to a totally inclusive mindset and shows us how we can position ourselves to deal with that other fifteen percent. Apparently, Inclusively Badass is the way to go. 
  • 124. The Hamster Wheel of More

    27:19
    Lynn Pelzer has defined her life by being driven. Like, has launched 45 new FemCity Collectives since January kind of driven.  Actually, if you search up her profile on Facebook, you will see her life motto: “Dreams do come true, you just have to work for them”.  Except this busy, dynamic lady has reached a point in her life where business is good, home is good, life is good. So why does that make her feel so bad? Why is it just so darn hard to step off that hamster wheel of more?  Isn’t the point of growing a business to create a lifestyle that you love, that works for you?  It’s like we need someone to hold up a big sign in front of us that says “Relax. You have arrived. Please enjoy.” Well that someone is Dana.  So relax. You have arrived. Please listen and enjoy.
  • 123. Break Through the Sound Barrier

    10:29
    Alright all you business pilots. Buckle up. It’s Mach 1 and beyond today. We are busting through all the crap that rises up just as you are at the cusp of transforming your business. Whether it’s technical glitches, inter-personal issues or just plain annoying slow-downs, Dana has the inner mindset shift critical for you to transform all the crap into business success. Another powerful lesson from the dungeon awaits. Enjoy.
  • 122. The Man Behind the Podcast

    34:07
    Do you have Kleenex handy? You are going to laugh until you cry today! Step outside of the podcast box and avoid the formals on your way to the top. Larry Roberts’ approach to podcast success means doing the basics but it doesn’t mean that you can’t #hateonApple in the process. Larry sees people wrapped up in the numbers in podcasting, just like they are in business, and that creates an innate unfairness to yourself, your process and your goals. Today, Larry not only tears down the box you tend to put yourself but he opens himself up to share his best moments in podcasting and his life (he has dogs). Click play to hear Dana, Larry and his dogs demonstrating how to be awesome in front of an audience – no matter how smooth things go.
  • 121. Let's Talk About It

    24:00
    Today, let’s honour Jane Tabachnick as she shares her current struggle in business with us. Jane helps “savvy entrepreneurs and enlightened professionals package their message into a book that helps them achieve their goals”. Sounds pretty cool, right? So how come Jane is struggling with promoting and supporting herself in the same way? Because like many of us, Jane was raised not to talk about money. #icanrel8.  So let’s talk about it. Jane can now, after her session with Dana. What do you need to talk about? Our Inner Dominatrix can help you clear the judgements around those issues that come up around any difficult topic. Freeing you up to stretch and grow the Inner Dominatrix way.
  • 120. A Breath Of Fresh Air

    31:47
    Leigh Burton, a brilliant, powerful successful woman in business, is struggling with something.  Even though Leigh has become a masterful coach, driven to help people live ego free; she, just like the rest of us, still has some stuff to work through. Graciously, Leigh has allowed us to listen in on her amazing session with Dana. First Dana pokes at Leigh’s financial sting of having spent money for her own coaching and not gotten the result she felt she paid for, then at the pain of loss of trust with these coaches. Finally, Dana slips in the piece of Leigh allowing herself to charge “good” money for her own membership program – something she has been resistant to as she likens it to “sitting down to have tea and conversation with friends”.  Wow. See what Dana did there? Leigh describes the internal shift she experiences from this session as “peaceful...like fresh energy or fresh air”.  Do you need a breath of fresh air? Breathe along with Leigh and Dana and see how this work feels for yourself. And if you’re ready, reach out to our favourite Dominatrix and see where your energy takes you.