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The Order of Optimization: How to Prioritize Changes to Your Ecommerce Site
Season 1, Ep. 1
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Should you start site optimization on the frontend or backend? In the first episode of Recommerce, we discuss the pros and cons to each approach.
In this episode, you'll learn:
- How Command C begins by defining a retailer's stage: Challenge, Equilibrium, or Growth
- Ways retailers spend valuable time and money unnecessarily
- The 3 main strategic avenues to onsite optimization
- The role of data in determining optimization next steps
- Why, when in doubt, "start closest to the money."
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