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The Career Author Podcast

Becoming a full-time writer can be overwhelming. Join J. Thorn and Zach Bohannon as they help you improve your craft and find your audience, so you too can become…a career author. This is The Career Author Podcast.
Latest Episode
2019-9-12

The Art of the Email Broadcast

Ep. 90

What should I put in my email broadcast? This question is one we all face on a regular basis. You have an email list, but what do you do with it? This week, J. breaks down a recent email broadcast and explains why it was one of the most effective he’s ever sent.


The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.


In this episode, you’ll discover:

  • Options available for sending an email broadcast to your list.
  • How to connect with your specific audience.
  • Why “being yourself” means more than “looking professional.”
  • Examples of authors doing email broadcasts extremely well.


Types of email broadcasts:

  • Sales
  • Recommendations
  • Requests (like surveys)
  • Announcements (like cover reveals)
  • Personal stories
  • Free swag (like sample chapters)
  • Reminders or follow-up emails (sending via re: or fwd:)
  • Contests and giveaways


J.’s actual email

Subject: That's what she said.

Did you immediately hear Michael Scott's voice from The Office? That stupid gag always made me chuckle.


In all seriousness, I've worked with hundreds of authors, and I tend to hear the same thing again and again. There's no shortage of writing advice available on the internet. Good advice. Great advice. But filtering it and then executing on those ideas is insurmountable for many of us.


When I hear a client tell me, "I don't know where to begin," I immediately want to say, "That's what she said." I've heard it so many times.


In the next few months, I want to create and build things that will help you become a career author, to live the author life. But I need your help. I need to know what you need.


No catch, nothing for sale. Just hoping you'll take 5 minutes and fill out this anonymous survey.


[link removed]


Thanks for the help. I can't do this alone.


And...that's what she said.


Later,

J.


Also, discover how to fit more podcast listening into your week. And, don’t miss out on Dianna Gunn’s free newsletter on SEO and digital marketing.


Send us your ways and hacks - https://thecareerauthor.com/waysandhacks/ 


What was the subject of your best-performing email broadcast and why do you think it resonated with your audience? Comment at thecareerauthor.com.


Thanks to all our Patrons.


Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com 


Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor


Want to work with us? Get the details at https://thecareerauthor.com/services/


Links:


Sign up for Dianna Gunn’s newsletter! - “This newsletter offers biweekly business tips based on my years of experience in SEO and digital marketing, with a focus on how these lessons apply to author careers.” - http://www.authordiannagunn.com/for-authors 


Carter Wilson (thriller) - http://carterwilson.com/

Dean Koontz’s ACTUAL newsletter (thriller) - https://deankoontz.com/

Ryan Holiday (non-fiction) - https://dailystoic.com/

Tim Ferriss’ 5-Bullet Friday (non-fiction) - http://www.timferriss.com/


The September Giveaway is up now! - http://www.thecareerauthor.com


The Career Author YouTube Channel - https://www.youtube.com/channel/UCmIYVcr1UdWgSvYpb3Ol3xg 


Three Story Method - http://threestorymethod.com


Molten Universe Media - http://www.moltenuniversemedia.com


Events - https://thecareerauthor.com/events/

2019-9-12

The Art of the Email Broadcast

Ep. 90

What should I put in my email broadcast? This question is one we all face on a regular basis. You have an email list, but what do you do with it? This week, J. breaks down a recent email broadcast and explains why it was one of the most effective he’s ever sent.


The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.


In this episode, you’ll discover:

  • Options available for sending an email broadcast to your list.
  • How to connect with your specific audience.
  • Why “being yourself” means more than “looking professional.”
  • Examples of authors doing email broadcasts extremely well.


Types of email broadcasts:

  • Sales
  • Recommendations
  • Requests (like surveys)
  • Announcements (like cover reveals)
  • Personal stories
  • Free swag (like sample chapters)
  • Reminders or follow-up emails (sending via re: or fwd:)
  • Contests and giveaways


J.’s actual email

Subject: That's what she said.

Did you immediately hear Michael Scott's voice from The Office? That stupid gag always made me chuckle.


In all seriousness, I've worked with hundreds of authors, and I tend to hear the same thing again and again. There's no shortage of writing advice available on the internet. Good advice. Great advice. But filtering it and then executing on those ideas is insurmountable for many of us.


When I hear a client tell me, "I don't know where to begin," I immediately want to say, "That's what she said." I've heard it so many times.


In the next few months, I want to create and build things that will help you become a career author, to live the author life. But I need your help. I need to know what you need.


No catch, nothing for sale. Just hoping you'll take 5 minutes and fill out this anonymous survey.


[link removed]


Thanks for the help. I can't do this alone.


And...that's what she said.


Later,

J.


Also, discover how to fit more podcast listening into your week. And, don’t miss out on Dianna Gunn’s free newsletter on SEO and digital marketing.


Send us your ways and hacks - https://thecareerauthor.com/waysandhacks/ 


What was the subject of your best-performing email broadcast and why do you think it resonated with your audience? Comment at thecareerauthor.com.


Thanks to all our Patrons.


Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com 


Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor


Want to work with us? Get the details at https://thecareerauthor.com/services/


Links:


Sign up for Dianna Gunn’s newsletter! - “This newsletter offers biweekly business tips based on my years of experience in SEO and digital marketing, with a focus on how these lessons apply to author careers.” - http://www.authordiannagunn.com/for-authors 


Carter Wilson (thriller) - http://carterwilson.com/

Dean Koontz’s ACTUAL newsletter (thriller) - https://deankoontz.com/

Ryan Holiday (non-fiction) - https://dailystoic.com/

Tim Ferriss’ 5-Bullet Friday (non-fiction) - http://www.timferriss.com/


The September Giveaway is up now! - http://www.thecareerauthor.com


The Career Author YouTube Channel - https://www.youtube.com/channel/UCmIYVcr1UdWgSvYpb3Ol3xg 


Three Story Method - http://threestorymethod.com


Molten Universe Media - http://www.moltenuniversemedia.com


Events - https://thecareerauthor.com/events/

2019-9-5

How to Get Support From a Partner or Loved One (or My Partner Doesn’t Support My Writing)

Ep. 89

Getting the support of your spouse or significant other can make the difference between success and failure when becoming a career author. Discover how to set expectations and boundaries while honoring the relationship.


The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.


In this episode, you’ll discover:

  • How to determine what kind of support you need.
  • Options for having the conversation with your significant other or loved one.
  • Ways to be reasonable when you ask for support.
  • Why you should take your ego out of the equation when deciding the kind of support you need.
  • How to barter for time or compromise in ways when everybody wins.
  • How supporting your partner’s passions or hobbies can be beneficial to you.
  • Why it’s important to check in periodically to make sure the arrangement is still working for everyone.
  • Ways to appreciate the people in your life who support your creativity.


Also, discover why writing your first draft quickly is the best approach when working on your novel.


Send us your ways and hacks - https://thecareerauthor.com/waysandhacks/ 


When faced with an opportunity, how do you decide to take it or not? Comment at thecareerauthor.com.


Thanks to new Patrons - Seth Rain, James S. Aaron (upped pledge)


Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com 


Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor


Want to work with us? Get the details at https://thecareerauthor.com/services/


Links:


The September Giveaway is up now! - http://www.thecareerauthor.com


The Career Author YouTube Channel - https://www.youtube.com/channel/UCmIYVcr1UdWgSvYpb3Ol3xg 


Three Story Method - http://threestorymethod.com


Molten Universe Media - http://www.moltenuniversemedia.com


Events - https://thecareerauthor.com/events/


2019-8-29

Opportunity Costs (and a Story Levels pivot)

Ep. 88

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.


Every opportunity comes with a cost. We must decide what’s critical to our business and what isn’t, and then what to do about it.


In this episode, you’ll discover:

  • What it means to pay an “opportunity cost.”
  • How to decide what is worth it and what isn’t.
  • Why Zach and J. are pivoting with Story Levels, including a new approach with ancient roots.


Also, learn how success breeds motivation, not the other way around in The Motivation Myth.


When faced with an opportunity, how do you decide to take it or not? Comment at thecareerauthor.com.


Thanks to all our Patrons.


Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com 


Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor


Want to work with us? Get the details at https://thecareerauthor.com/services/


Links:


Stolen Things by R.H. Herron - https://amzn.to/2KVrXaN 


The Motivation Myth by Jeff Haden - https://amzn.to/2ZoVg9J


The August Giveaway is up now! - http://www.thecareerauthor.com


The Career Author YouTube Channel - https://www.youtube.com/channel/UCmIYVcr1UdWgSvYpb3Ol3xg 


Three Story Method - http://threestorymethod.com


Molten Universe Media - http://www.moltenuniversemedia.com


Events - https://thecareerauthor.com/events/

2019-8-22

Writing Better Dialogue

Ep. 87

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.


“We all want to write better dialogue,” Zach screamed irritably. Ugh. Clunky dialogue can be the first thing that turns a reader off. Listen in as the guys discuss ways to improve yours.


In this episode, you’ll discover:

  • How to use names in a realistic way.
  • Why perfect grammar doesn’t always result in perfect dialogue.
  • How to use your dialogue as a tool to drive the narrative.


Also, learn how a documentary film and podcast can help you declutter your life.


How do you write and/or revise your dialogue? Comment at thecareerauthor.com.


Thanks to all our new Patrons: Ricky Robbins and Dianna Gunn


Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com 


Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor


Want to work with us? Get the details at https://thecareerauthor.com/services/


Links:


Minimalism - https://minimalismfilm.com/


Minimalism (the podcast) - https://www.theminimalists.com/podcast/


Zach’s new 1-on-1 mentoring service - http://zachbohannon.com/mentoring


The August Giveaway is up now! - http://www.thecareerauthor.com


The Career Author YouTube Channel - https://www.youtube.com/channel/UCmIYVcr1UdWgSvYpb3Ol3xg 


Story Levels - http://www.storylevels.com


Molten Universe Media - http://www.moltenuniversemedia.com


Events - https://thecareerauthor.com/events/

2019-8-15

The Myth of Work/Life Balance

Ep. 86

The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.


We’re all striving for work/life balance. Or are we? Discover how you can have it all as J. and Zach discuss how a career can intersect a fulfilling home life.


In this episode, you’ll discover:

  • How to define work in a day job or as an entrepreneur/freelancer.
  • Ways to integrate different aspects of your life.
  • How to become a blender.


Also, learn Draft 2 Digital’s Universal Book Links can save you time and make things easier for your readers.


How do you balance or blend work/life? Comment at thecareerauthor.com.


Thanks to all our new Patrons: Chad Boyer (upped pledge), Åse Ulriksen Rørmark


Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com 


Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthor


Want to work with us? Get the details at https://thecareerauthor.com/services/


Links:


Zach Banana - http://thecareerauthor.com/zachbanana.jpg


Universal Book Links - https://books2read.com


Free Agent Nation by Daniel Pink - https://www.amazon.com/dp/0446678791


Zach’s new 1-on-1 mentoring service - http://zachbohannon.com/mentoring


The August Giveaway is up now! - http://www.thecareerauthor.com


The Career Author YouTube Channel - https://www.youtube.com/channel/UCmIYVcr1UdWgSvYpb3Ol3xg 


Story Levels - http://www.storylevels.com


Molten Universe Media - http://www.moltenuniversemedia.com


Events - https://thecareerauthor.com/events/

2019-8-1

Finding an Audience with Anthologies and Box Sets

Ep. 84