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UX Cake

for multi-layered UX pros

Helping you become more effective in your UX work and career. We talk with experienced pros and industry leaders to share practical advice on building skills that get the best outcomes for our users, our teams, and our U... More
Latest Episode
2019-10-9

Collaborative Research

Season 2, Ep. 37

This episode was a live recording for the podcast at the 5th annual Radical Research Summit in Vancouver BC. Our panel topic was collaborative research - Working with people in other disciplines, in other teams, or even in other organizations to produce really impactful research that will get integrated into the experiences we’re creating. The panelists were Ariba Jahan, Innovation Director at Ad Council, Judd Antin, Director of Research at Airbnb, and Komal Faiz, a UX researcher at Zensurince. You’ll get a fuller introduction of them at the beginning of the panel.


This episode is special not only because it was recorded live in front of an audience, it was also different because halfway through the panel the fire alarm went off! And yes, we had to evacuate the building. Although we are laughing about it now, it was not, in the moment, terribly funny. I was just thinking, how are we going to make this into an episode? I wasn’t worried about a fire. We edited it out for the podcast but you can see it unedited on our youtube channel. Fortunately, we were allowed back into the building about 10 minutes later to finish up with one last discussion point and then some really great questions and answers with the audience. About everything from who has the power to make decisions to working in agile ways to discovering and incorporating everyone’s knowledge into the process.


If your organization or conference would like to host a live recording of the ux cake podcast, you can find out more about that by emailing us at team@uxcake.co. This was the 4th live recording ux cake has had and I mentioned I love doing this because there is such a physical sense of the community, and the community is why I and the rest of the volunteer team do this podcast. Also They’re really well- attended and they get great download numbers so it's a great way to spread the news about your organization to a global audience. OUR PANELISTS


Ariba Jahan As an immigrant Bengali woman that discovered her profound hearing loss at age eight, Ariba focuses on advocating for diverse, marginalized voices that are often overlooked and ensuring we bring humanity into tech. After a varied background including Biomechancial Engineering, engineering research publications, and a stint at medical school, Ariba lead operations and product management for industry-shifting startups. This work and her passion for social impact brought her to the Ad Council as the Director of Innovation, where she’s charged with scaling design thinking and agile practices, creating digital products to create measurable social impact, and exploring future-forward technology for the organization.

https://www.linkedin.com/in/aribajahan/

https://twitter.com/aribajahan


Judd Antin is Director of Research at Airbnb, where he leads a global organization of over 100 amazing humans across 6 research functions. Prior to joining Airbnb in 2015, Judd was Research Manager at Facebook. Judd is a leader and grower of high-performing, fulfilled teams, and a strategic product and design thinker and doer. Always a researcher above all, Judd is deeply multi-method, fascinated by people and evidence.

https://www.linkedin.com/in/juddantin/

https://twitter.com/juddantin


Komal Faiz is a UX researcher. She is a global shaper at the World Economic Forum (WEF); founder of Design Pakistan; runs a podcast called ‘South Asian Female Travellers’; and is a member of the 'Design Research Society.' She has a master’s in strategic foresight & innovation from OCADU, Canada. Prior to her current role at Zensurance, she worked as a design researcher for a project on 'women's mobility' funded by the Arts & Humanities Research Council, UK, in collaboration with Coventry University, University of Malaya, and Design Pakistan.

https://twitter.com/komalfaiz

https://www.linkedin.com/in/komal-faiz


********

If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us: 

  • follow us on twitter - like and reshare our posts
  • subscribe to the newsletter for updates and bonus content
  • share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast!


Listen Apple | Spotify | Google | Website


Connect with UX Cake!

uxcake.co | Facebook | Twitter | Instagram | Linked In

2019-10-9

Collaborative Research

Season 2, Ep. 37

This episode was a live recording for the podcast at the 5th annual Radical Research Summit in Vancouver BC. Our panel topic was collaborative research - Working with people in other disciplines, in other teams, or even in other organizations to produce really impactful research that will get integrated into the experiences we’re creating. The panelists were Ariba Jahan, Innovation Director at Ad Council, Judd Antin, Director of Research at Airbnb, and Komal Faiz, a UX researcher at Zensurince. You’ll get a fuller introduction of them at the beginning of the panel.


This episode is special not only because it was recorded live in front of an audience, it was also different because halfway through the panel the fire alarm went off! And yes, we had to evacuate the building. Although we are laughing about it now, it was not, in the moment, terribly funny. I was just thinking, how are we going to make this into an episode? I wasn’t worried about a fire. We edited it out for the podcast but you can see it unedited on our youtube channel. Fortunately, we were allowed back into the building about 10 minutes later to finish up with one last discussion point and then some really great questions and answers with the audience. About everything from who has the power to make decisions to working in agile ways to discovering and incorporating everyone’s knowledge into the process.


If your organization or conference would like to host a live recording of the ux cake podcast, you can find out more about that by emailing us at team@uxcake.co. This was the 4th live recording ux cake has had and I mentioned I love doing this because there is such a physical sense of the community, and the community is why I and the rest of the volunteer team do this podcast. Also They’re really well- attended and they get great download numbers so it's a great way to spread the news about your organization to a global audience. OUR PANELISTS


Ariba Jahan As an immigrant Bengali woman that discovered her profound hearing loss at age eight, Ariba focuses on advocating for diverse, marginalized voices that are often overlooked and ensuring we bring humanity into tech. After a varied background including Biomechancial Engineering, engineering research publications, and a stint at medical school, Ariba lead operations and product management for industry-shifting startups. This work and her passion for social impact brought her to the Ad Council as the Director of Innovation, where she’s charged with scaling design thinking and agile practices, creating digital products to create measurable social impact, and exploring future-forward technology for the organization.

https://www.linkedin.com/in/aribajahan/

https://twitter.com/aribajahan


Judd Antin is Director of Research at Airbnb, where he leads a global organization of over 100 amazing humans across 6 research functions. Prior to joining Airbnb in 2015, Judd was Research Manager at Facebook. Judd is a leader and grower of high-performing, fulfilled teams, and a strategic product and design thinker and doer. Always a researcher above all, Judd is deeply multi-method, fascinated by people and evidence.

https://www.linkedin.com/in/juddantin/

https://twitter.com/juddantin


Komal Faiz is a UX researcher. She is a global shaper at the World Economic Forum (WEF); founder of Design Pakistan; runs a podcast called ‘South Asian Female Travellers’; and is a member of the 'Design Research Society.' She has a master’s in strategic foresight & innovation from OCADU, Canada. Prior to her current role at Zensurance, she worked as a design researcher for a project on 'women's mobility' funded by the Arts & Humanities Research Council, UK, in collaboration with Coventry University, University of Malaya, and Design Pakistan.

https://twitter.com/komalfaiz

https://www.linkedin.com/in/komal-faiz


********

If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us: 

  • follow us on twitter - like and reshare our posts
  • subscribe to the newsletter for updates and bonus content
  • share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast!


Listen Apple | Spotify | Google | Website


Connect with UX Cake!

uxcake.co | Facebook | Twitter | Instagram | Linked In

2019-9-25

Research Beyond Words

Season 2, Ep. 36

Ep 36: Sometimes words just can't get you the research insights you need. This week we’re talking about alternative ways of gathering insights in user research, beyond just verbal and written communication. There are many circumstances when words just aren’t the best way for people to tell us what they’re thinking, feeling, or doing, so being able to use physical or tactile methods can really affect the insights you’re able to gather. My guest today is Anna Macaranas who is a Senior Design Strategist at Digitalist Group & Network, in Vancouver BC. Anna has some great insights and examples for how to get participants to express themselves if words aren’t working.


Anna is an award-winning researcher and strategist at Digitalist, a customer experience innovation company. Forever curious, she loves diving into a complex problem and understanding the context and factors that bring the team closer to the ideal solution. She’s passionate about helping companies build stronger relationships with their customers through organizational change, internal capability building and inclusive processes.


Twitter https://twitter.com/annajlm 

Linked In: https://www.linkedin.com/in/anna-macaranas/


If you want to help UX Cake, follow us on twitter, and subscribe to the newsletter for updates and bonus content.


Share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast!


Listen Apple | Spotify | Google | Website


Connect with UX Cake!

uxcake.co | Facebook | Twitter | Instagram | Linked In






2019-9-11

Design For The Future

Season 2, Ep. 35

For any experience you’re designing, you want to know what the current trends are, but if you’re looking for innovative solutions, you want to predict what future trends will affect your audiences' needs & motivations & obstacles so you can design for the future. Our topic this episode has a fairly unsexy name but is thoroughly intriguing — innovation-based trend forecasting. This isn’t currently a common methodology in UX today, but it’s something that could definitely be a game-changer for your organization.

My guests are experts in trend forecasting: Lillian Pontius-Goldblatt is a senior strategist and brand storyteller at Carbone Smolan Agency, and Jennifer Passas is a brand strategist at Gensler. In this episode we’re talking about applying trend forecasting to your design practice. And this is not just focused on the design of a digital product though it can include that - but design as it applies to the larger human experience -- built environments, or workplace design, physical or organizational design, systems, services. And it includes all the roles that contribute to the creation of an experience, designers, researchers, PMs, developers and business leaders of all kinds.

Lillian and Jennifer conducted a workshop at this year’s South by southwest about how individual’s and teams can incorporate the practice of innovation-based trend forecasting into their own process. They talk through the process in practice, as well as how they condensed the process into a workshop time-frame. Lillian will be presenting this process at this year's Radical Research Summit in Vancouver, BC, on Sept. 27th. This one-day conference focuses on UX research with a great line-up of speakers and diverse topics, and you can get a 20% discount if you use the promo code UXCAKE!

FREE DOWNLOAD - Download Jennifer & Lillians 2-page guide & resources for creating a practice like this in your own team. Plus they have a list of resources to go to when you're looking for emerging trends!


Lillian Pontius-Goldblatt is an adaptive, creative, and curious storyteller with proven skills in brand strategy, organizational culture, and research-based insights. She works as a senior strategist and brand storyteller at Carbone Smolan Agency where she leads brand projects for corporate and cultural clients, as well as the agency’s trend reporting practice.


LinkedIn  

Website - lillianpontiusgoldblatt.com/ 

Twitter - @Carbone_Smolan 

Medium - @lillianpontiusgoldblatt 

Agency website - carbonesmolan.com


Jennifer Passas is a brand and experience strategist from Vancouver, BC who currently lives in New York City. She has a BA in Art History from the University of Victoria and a Masters in Branding from the School of Visual Arts. Currently a Brand Strategy Lead at Gensler, Jennifer spends her days thinking of ways brands can come to life through analog and digital experiences in the built environment. She has expertise in naming, trend reporting and is a writer for PSFK.


LinkedIn


About the Radical Research Summit 

The Radical Research Summit is an annual one-day event that brings together over 250 researchers, UX practitioners, ethnographers, product managers and businesses. Attendees will connect and learn from thought leaders in user experience research, emerging technology practitioners and world-class academic researchers. The day will provoke and inspire your team with new ideas while gaining practical and actionable insights to be more effective influencers and deliver research that has impact.


Twitter - @radresearchvan

Facebook - radresearchvan


*****

If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast!


Listen on Apple | Spotify | Google | Website

Connect with UX Cake!

Website: uxcake.co 

Facebook 

Twitter 

Instagram 


Subscribe to our newsletter


Donate to UX Cake to keep the podcast going  

2019-8-27

The Cognitive Diversity Issue in UX

Season 2, Ep. 34

Ep #34: Today’s episode is a conversation with Melanie Polkosky who is a UX Psychologist with a PhD in cognitive psychology and a long history in tech. After Melanie left a 13-year career at IBM, she wrote a book called Uncovering Truffles, a book about the scarcity and value of Women in Stem. And something she wrote about in her book stood out to me as really relevant to many people UX, across genders. In researching her book, Melanie found that certain cognitive styles can make it more difficult to get ahead in tech and leadership, and that contributes to holding many women back in STEM fields.


And here’s the interesting connection to UX. Thinking styles that are more thoughtful, observational, perhaps more empathetic... the people with these cognitive styles can have a hard time fitting into tech teams, and in leadership roles especially. And, ironically, these cognitive styles — largely intuitive, an interest in people and behavior, and highly empathetic, are a common denominator in the discipline of UX, as I mentioned, across genders. So that’s what we’re digging into today - what can someone do if they find themselves in this place - a place where they feel like to they don’t fit in, or they feel undervalued or misunderstood? Fortunately for us, Melanie has great experience and some great advice.


Melanie is a social-cognitive psychologist, a UX executive, and an author. She has deep expertise in speech technology, artificial intelligence and mixed method user research. She also holds the Associate Certified Coach (ACC) credential from the International Coach Federation. Her coaching practice focuses on career and life coaching. Currently, Melanie leads design and UX as the SVP Customer Experience at Sweepr. 


Follow Melanie on Quora: Early Career UX


Buy Melanie's book

Uncovering Truffles: The Scarcity and Value of Women in STEM


*****

If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast!


Listen on Apple | Spotify | Google | Website

Connect with UX Cake!

Website: uxcake.co 

Facebook 

Twitter 

Instagram 


Subscribe to our newsletter


Donate to UX Cake to keep the podcast going  

2019-8-5

Words Make Experiences Work

Season 2, Ep. 33

Ep #33: This week I’m talking with Torrey Podmajersky about her new book, Strategic Writing for UX - how to drive engagement, conversion, and retention with every word. Torrey is not only an expert at UX Writing, she’s an expert at getting the right words into the experience — which is half the challenge sometimes, even if you’ve determined what the right thing to say where is, getting the rest of the team to see the value can be harder than it should be. So of course, we talk about that. Her book has so many great tips and techniques and tools to help you determine the right words for your experience. We talked about how to incorporate that into your or your team’s process, how to measure the effectiveness of that, and how to prove out the value of effective UX writing to your stakeholders.


This topic is so important for anyone who is involved with creating user experiences, because so many people in a team contribute to the words that a user sees.


About Torrey Podmajersky:

Torrey Podmajersky uses UX content to help teams meet business and customer goals. She speaks and teaches about UX writing, and she wrote Strategic Writing for UX (O’Reilly Media, 2019). 


Torrey has written UX content for Google, OfferUp, Xbox, and Microsoft. She teaches at Seattle’s School of Visual Concepts (SVC). She teaches teams and conference attendees how to write UX that solves problems for their organization and for the people who will use those organizations’ products and experiences.


Connect and follow Torrey

LinkedIn - https://www.linkedin.com/in/torreybird/

Website - torreypodmajersky.com

Social media


THE BOOK YOU NEED TO BUY

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

by Torrey Podmajersky


THE EVENTS YOU NEED TO GO TO


Content Strategy Meetup: Strategic Writing for UX

August 8, 2019 - Seattle


Seattle Interactive Conference 

Oct 17 & 18 - Seattle


UX New Zealand 

October 30, 2019 - Wellington, NZ



THE BAKERY YOU NEED TO VISIT


Borracchini's Bakery

Seattle's historic Italian bakery, tracing our roots back to our founding in 1922.

Open 7 days a week

2307 Rainier Ave S

Seattle, WA 98144


If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast!


Listen on Apple | Spotify | Google | Website

Connect with UX Cake!

Website: uxcake.co 

Facebook 

Twitter 

Instagram 


Subscribe to our newsletter


Donate to UX Cake to keep the podcast going  

2019-7-22

Negotiate the Salary & Title You Deserve

Season 2, Ep. 32

Ep #32: Welcome back to UX Cake! We took a short break and now we're back on our regular publishing schedule. In this episode I talked with Tamara Adlin, a UX strategy expert, speaker, and author, who was a guest in season 1, episode 10, talking about creating alignment personas. This time we're talking about a really important topic that plagues many of us and that she is really passionate about, she’s been sharing her wisdom in meetups and conferences in Seattle, and I wanted to make this available to the larger UX community. Negotiating a salary or title in UX in in general is not easy, a lot of people struggle with translating their value in UX into business metrics. So it can be challenging for anyone, but many women especially have other internal hurdles to jump. Research has shown that women are much more likely to discount their own experience and value when it comes to salaries and titles. Tamara has some really great, specific and actionable advice for you, and although we’re talking about women in UX primarily, a lot of this is applicable to anyone who feels they aren’t great at negotiating.


In this episode we talk about how to find your superpower and assign a value to it, how to prepare for a successful negotiation, and a few key steps to remember when you’re going through the negotiation process. Also some really great advice if you're asking for a raise or promotion.

​​

About Tamara Adlin 

Tamara Adlin is the President of Adlin, Inc, a one-woman Customer Experience Strategy consulting company in Seattle, WA. She works with early-stage startups, and big companies trying to act like startups, to bring customer focus to the business teams and business savvy to the design teams. She has written several books on Personas, including her latest website on Alignment Personas. She has also developed a reputation as an un-boring speaker and teacher on everything from personas to the art of negotiating as a UX professional (especially if you are a woman.)


Linked In 

Twitter @tamaraadlin 


Read Tamara’s article: Elation/Deflation: The Responsibility of Being an Experienced Woman in Tech (or any business)


Check out Tamara’s Office Hours


Check out the Ladies Get Paid Website

You’ll find articles, webinars, events, lots of great resources for you there.  


If you enjoy this podcast and if you think what we’re doing is useful and important, there are some really simple ways you can help us. You can follow us on twitter. You can like and reshare our posts. You can subscribe to the newsletter for updates and bonus content. And you can share this episode, or any of our episodes, with a friend. And we would love it if you would rate & review us on Apple Podcast! 

Connect with UX Cake!

Website: uxcake.co 

Facebook 

Twitter 

Instagram 


Subscribe to our newsletter


Donate to UX Cake to keep the podcast going 


Podcast music by hip-hop band Eaters (song Cruziero, album Simian Samba)