Wharton Business Daily

Google launched an ad-blocker for its Chrome web browser which will reportedly prevent intrusive advertisements, such as pop-up, noisy and full screen ones as determined by the Coalition for Better Ads. Given the sites’ dependency on sponsors, critics are questioning how effective this will be, particularly as Google may try to keep Chrome users from downloading third party ad-blocker software. Andrea Matwyshyn, Professor of Law and Computer Science at Northeastern University, and Zubair Shafiq, Professor of Computer Science at the University of Iowa, join host Dan Loney to discuss the implications of this move by the internet giant on Knowledge@Wharton.