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Black Friday Special: Quick Wins for Holiday Email ROI with Casey Swanton
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Casey Swanton, Senior Email Strategist at Return Path, joins hosts Barbara Kahn and Americus Reed to discuss strategic marketing via email campaigns for the upcoming holidays on this special Black Friday Episode of Marketing Matters.
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10:53Seth Berkowitz, Co-Founder & CEO of Insomnia Cookies, which he started while a student at Penn, joins the show to discuss their new headquarters and four-day workweek.How Will AI Impact the Supply Chain?
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11:46Sergeui Netessine, Wharton's Vice Dean for Innovation & Global Initiatives, joins the show to discuss his research on how an emphasis on ESG impacts a company's value.WebMD CMO: The Pandemic Accelerated Technological Changes in Healthcare
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