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HUGE: Marketing & Metrics in Big Companies
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Aaron Shapiro, Founder and CEO of Huge, joins host Dave Reibstein to discuss how Huge helps companies measure marketing metrics to reimagine how they interact with their customers and manage their businesses in the digital economy on Measured Thoughts.
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16:49Wharton Assistant Professor of Management Tiantian Yang joins the show to discuss workforce reentry for mothers and the way personal networks impact that process.The 4-Day Workweek: How Insomnia Cookies Shortened its Workweek While Driving Growth
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11:46Sergeui Netessine, Wharton's Vice Dean for Innovation & Global Initiatives, joins the show to discuss his research on how an emphasis on ESG impacts a company's value.