Marketing Matters: Customer Centricity Special Part I

Fri Nov 09 2018 (52:20)

Business Radio Special: Special hosts Pete Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, and Sarah Toms, Executive Director and Co-Founder of Wharton Interactive, lead a discussion around their new book "The Customer Centricity Playbook" now available on Amazon or Wharton Digital Press. This hour they speak with Dan McCarthy, Assistant Professor of Marketing at Emory University's Goizueta Business School and Co-founder of Theta Equity Partners, featured in The Customer Centricity Playbook for his research around "customer-based corporate valuation".


Book: https://www.amazon.com/Customer-Centricity-Playbook-Implement-Strategy-ebook/dp/B07GX87GVX