Marketing Matters: Customer Centricity Special Part II

Fri Nov 09 2018 (52:11)

Business Radio Special: Special hosts Pete Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, and Sarah Toms, Executive Director and Co-Founder of Wharton Interactive, lead a discussion around their new book "The Customer Centricity Playbook" now available on Amazon or Wharton Digital Press. This hour they speak with Royce Cohen, Senior Manager of Business Development and Analytics for the LA Dodgers baseball team, featured in The Customer Centricity Playbook for his work expanding the Dodgers brand beyond the traditional value sources for a sports franchise.


Book: https://www.amazon.com/Customer-Centricity-Playbook-Implement-Strategy-ebook/dp/B07GX87GVX