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Hot Takes on Nike/Kaepernick Campaign from Marketing Matters
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Wharton's Hip Hop Prof Americus Reed leads a discussion with Ken Wisnefski, Founder and CEO of WebiMax, and John Rothschild, Author of "Football Betting Made Easy," about Nike's decision to make Colin Kaepernick the face of their 30th anniversary of their Just Do It Campaign and how it has been playing out as a marketing strategy for the brand powerhouse on Marketing Matters.
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