Share
Wharton Business Daily
CMO Spotlight: Peter Weingard and Catherine Hernandez-Blades
•
Hosts Catharine Hays and Jenny Rooney talk with Peter Weingard, VP of Brand Strategy and Content at West Elm, and Catherine Hernandez-Blades, Senior Vice President and Chief Brand Officer at Aflac, to find out more about their marketing and branding strategies on CMO Spotlight.
Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today's Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future.
More episodes
View all episodes
What Does the Labor Side of Manufacturing Need Over the Next Decade?
12:45John Coykendall, Deloitte's Vice Chair of US Industrial Products & Construction, joins the show to discuss hiring in the manufacturing sector.Why Extreme Temperatures Make Workers More Susceptible to Injuries
13:45Penn Assistant Professor Jisung Park joins the show to discuss his new book, Slow Burn: The Hidden Costs of a Warming World, in honor of Earth month.Should ESG Be Politicized? Why ESG Has Become an Easy Target
10:22Michael Maslansky, CEO of Maslansky & Partners, joins the show to discuss the political and fiscal debate over ESG.Can Intrapreneurship Help Close the Racial Wealth Gap?
10:39Black founders have long struggled for their place in the entrepreneurial ecosystem, but a new study from Wharton’s Tiantian Yang shows they are thriving in intrapreneurship.Understanding the Value of Networks for Mothers Reentering the Workforce
16:49Wharton Assistant Professor of Management Tiantian Yang joins the show to discuss workforce reentry for mothers and the way personal networks impact that process.The 4-Day Workweek: How Insomnia Cookies Shortened its Workweek While Driving Growth
10:53Seth Berkowitz, Co-Founder & CEO of Insomnia Cookies, which he started while a student at Penn, joins the show to discuss their new headquarters and four-day workweek.How Will AI Impact the Supply Chain?
10:45Morris Cohen, Wharton Professor Emeritus of Manufacturing & Logistics, joins the show to discuss how AI will transform supply chain management.What Are Some of the Keys to Responsible Investing?
13:58Jock Payten, Founder & CEO of Nubian Square Investment Advisors, recently joined the show to discuss responsible investing and closing the wealth gap.How Much is ESG Impacting Bottom Lines? New Research Attempts to Answer Question
11:46Sergeui Netessine, Wharton's Vice Dean for Innovation & Global Initiatives, joins the show to discuss his research on how an emphasis on ESG impacts a company's value.