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cover art for Goodbye Marlboro Man: Breaking Traditional Notions of Masculinity  

Wharton Business Daily

Goodbye Marlboro Man: Breaking Traditional Notions of Masculinity  

Peter Adams, Reporter at the online trade journal, Marketing Dive, joins host Barbara Kahn and guest host Keith Niedermeier to discuss how marketers are breaking with the traditional notions of masculinity such as the Marlboro Man on Marketing Matters.

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