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cover art for How to Spend Less, and Innovate More

Wharton Business Daily

How to Spend Less, and Innovate More

Steve Wunker, Managing Director of New Markets Advisors, joins host Harbir Singh to discuss his new book "COSTOVATION: Innovation that Gives Your Customers Exactly What They Want—and Nothing More" where he explains how companies can still innovate without breaking the budget on Mastering Innovation.

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