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CMO Spotlight: The First 100 Days
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*NEW* Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today’s Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future.
Hosts Catharine Hays and Jenny Rooney talk with Elizabeth Rutledge, CMO at American Express, and Jay Livingston, CMO at BARK/Bark Box, about what it's like for a new CMO's first 100 days in the role on CMO Spotlight.
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Is Influencer Marketing Worth It?
13:57Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.What Is the Role of Customers in the Gig Economy?
09:14Lindsey Cameron, Wharton Assistant Professor of Management, joins the show to discuss the gig economy and how it pits customers against workers.What Does the Labor Side of Manufacturing Need Over the Next Decade?
12:45John Coykendall, Deloitte's Vice Chair of US Industrial Products & Construction, joins the show to discuss hiring in the manufacturing sector.Why Extreme Temperatures Make Workers More Susceptible to Injuries
13:45Penn Assistant Professor Jisung Park joins the show to discuss his new book, Slow Burn: The Hidden Costs of a Warming World, in honor of Earth month.Should ESG Be Politicized? Why ESG Has Become an Easy Target
10:22Michael Maslansky, CEO of Maslansky & Partners, joins the show to discuss the political and fiscal debate over ESG.Can Intrapreneurship Help Close the Racial Wealth Gap?
10:39Black founders have long struggled for their place in the entrepreneurial ecosystem, but a new study from Wharton’s Tiantian Yang shows they are thriving in intrapreneurship.Understanding the Value of Networks for Mothers Reentering the Workforce
16:49Wharton Assistant Professor of Management Tiantian Yang joins the show to discuss workforce reentry for mothers and the way personal networks impact that process.The 4-Day Workweek: How Insomnia Cookies Shortened its Workweek While Driving Growth
10:53Seth Berkowitz, Co-Founder & CEO of Insomnia Cookies, which he started while a student at Penn, joins the show to discuss their new headquarters and four-day workweek.How Will AI Impact the Supply Chain?
10:45Morris Cohen, Wharton Professor Emeritus of Manufacturing & Logistics, joins the show to discuss how AI will transform supply chain management.